ASHK - Westfield London

Scope of Works

Powells delivered the fit-out of ASHK’s first UK location and flagship destination at Westfield London, White City, introducing the brand's distinctive lifestyle concept to one of the country's premier retail destinations.

Blending luxury gifting and homeware with a dedicated tea and coffee offering, the project transformed the existing unit through a comprehensive programme of strip-out, construction and interior refurbishment. Works included the removal of existing finishes and partitions, installation of new wall linings and insulated partitions, and the creation of an enlarged back-of-house area incorporating fire-rated construction and new access arrangements.

Extensive floor preparation and the installation of new floor finishes were undertaken throughout, complemented by suspended ceilings, decorations and specialist provisions for client-supplied fixtures and furniture. Structural alterations included the formation of a new opening and the installation of both standard and fire-rated doors to support the operational requirements of the store.

Mechanical, electrical and plumbing services were integrated to accommodate the hybrid retail and hospitality environment, including power, lighting, data infrastructure, fire alarm modifications and plumbing provisions associated with the café operation. Powells also undertook design development, landlord submissions, building control liaison, MEP coordination and Principal Designer duties, ensuring full compliance with statutory and Westfield requirements.

The completed environment provides a welcoming and carefully curated destination, combining premium retail with a hospitality experience that reflects ASHK Means Love's unique brand identity.

Client

ASHK

Scope of work

Retail

Hospitality

Timeline

6 weeks

Scope of Works

The completed environment provides a welcoming and carefully curated destination, combining premium retail with a hospitality experience that reflects ASHK Means Love's unique brand identity.

Client

ASHK

Scope of work

Retail

Hospitality

Timeline

6 weeks

Challenges

Delivering a hybrid retail and café concept within a busy shopping centre environment required careful coordination between architectural, MEP and operational requirements. The introduction of hospitality facilities demanded additional service integration and close consideration of future café functionality.

The project also required detailed liaison with Westfield London, including loading bay management, landlord approvals and commissioning requirements. Maintaining programme certainty while coordinating client-supplied millwork, fixtures and specialist furniture was essential to ensuring the flagship destination could be delivered to the exacting standards expected of an international lifestyle brand.

Key Results

Successfully delivered ASHK’s UK flagship destination at Westfield London, introducing the brand's premium lifestyle concept to the UK market.
Created a seamless blend of luxury retail and hospitality environments, supporting both gifting and café experiences within a single destination.

Coordinated design, statutory approvals and MEP integration to meet the operational demands of a hybrid retail and food and beverage environment.
Delivered a high-quality fit-out ready for opening, providing a welcoming and distinctive customer experience within one of Europe's leading shopping centres.