We’re pleased to announce the completion and opening of the new Hollister Co. store at Bullring Birmingham, delivered by Powells.

The store opened successfully just ahead of the Christmas 2025 trading period - one of the most commercially critical times of the year. While delivery and trading quite rightly took priority, we’re now delighted to take a moment to showcase the finished space.

Bullring is one of the UK’s most prominent retail destinations, welcoming tens of millions of visitors each year and positioned directly above Birmingham New Street Station, the busiest rail interchange outside London. Delivering a live retail fit-out in such a high-footfall environment required meticulous planning, close coordination with centre management, and absolute programme discipline to ensure a seamless handover.

Powells delivered the full interior fit-out, supporting Hollister’s latest store concept and ensuring the space was completed to the highest standards within a demanding seasonal programme. The project is a strong example of our experience delivering complex retail environments in landmark shopping centres - supporting global brands with quality, consistency, and certainty, even under peak trading pressures.