Glossier Covent Garden Flagship

Scope of Works

Powells delivered the complete interior fit-out for Glossier’s flagship store in Covent Garden – the brand’s first permanent retail location globally. The store is located in a 17th-century Grade II listed townhouse, said to be the oldest surviving building in the piazza. The project included:

Full fit-out across 550 m² over two floors: ground floor retail and basement back-of-house.
Bespoke joinery, mechanical & electrical installations, and high-end finishes.
New air conditioning plant installed in the rear lightwell.
Feature elements included a custom-built wet bar, back-lit pink metal panels, and a unique conveyor system for click-and-collect orders.
Sensitive treatment of the historic interior—retaining original walls, coving, and ceilings with an overlay shell construction.

Client

Phase EU Ltd

Scope of work

Retail

Timeline

8 Weeks

Scope of Works

Full fit-out across 550 m² over two floors: ground floor retail and basement back-of-house.
Bespoke joinery, mechanical & electrical installations, and high-end finishes.
New air conditioning plant installed in the rear lightwell.
Feature elements included a custom-built wet bar, back-lit pink metal panels, and a unique conveyor system for click-and-collect orders.
Sensitive treatment of the historic interior—retaining original walls, coving, and ceilings with an overlay shell construction.

Client

Phase EU Ltd

Scope of work

Retail

Timeline

8 Weeks

Challenges

Historic Building Constraints: No alterations were allowed to the internal structure, requiring careful integration of modern services and finishes within a protected shell.
Compressed Programme: The original 13-week schedule was shortened to just 8 weeks to meet the Christmas opening deadline.
Late Design Changes: Delays in planning approvals and client-side design revisions required agile reprogramming and decision-making.
Global Collaboration: Working with the U.S.-based design team required clear communication and practical value engineering to source local alternatives without compromising quality.

Key Results

Project completed on time and within the revised 8-week programme, enabling a high-profile Christmas launch.
Successfully merged Glossier’s contemporary aesthetic with the heritage features of a listed London building.
Achieved client satisfaction through proactive problem-solving, collaborative working, and top-quality finishes.
Strengthened our trusted relationship with Glossier, having delivered a pop-up store prior to the Covent Garden flagship for the brand, and were awarded a further store in Regent Street, central London following its successful completion.

Quote

“I can’t tell you how much we appreciate working with the Powells team on the Glossier London store. We are very grateful for our relationship and your team’s commitment and dedication to overcoming challenges and delivering quality and a timely completion.”