Future Stores London

Scope of Works

Powells was appointed as the principal fitout contractor for Future Stores - an innovative retail concept located in Oxford Street, London. The 400m² space was delivered as a fully immersive, technology-led platform designed to host rotating brand activations for global names including Pepsi, Intel, Renault, Tesla, Turkish Airlines and LØCI.

We delivered a full fitout of this future-facing environment, including:

A modular plug-and-play infrastructure supporting 2–6 week brand rotations
Over 3,000 LED screens and 400m² of Micro LED displays across walls, ceilings, and columns
Installation of 50km+ of CAT6 cabling and over 500 smart data points
Construction of a striking 6-metre-high glazed shopfront maximising visibility from Oxford Street
Full integration of interactive AV systems, lighting, and phygital technologies including QR scanning and AR tools
Advanced analytics systems featuring:
- External and internal camera networks to monitor street footfall, car traffic, and store entry
- A door counter capable of identifying group size and gender
- LiDAR camera systems to track individual journeys through the space and generate dwell-time heatmaps by zone

This digital infrastructure enables brands to access real-time behavioural insights, optimise activations, and enhance customer engagement through data-led decision-making.

Client

Future Stores

Scope of work

Retail

Timeline

17 Weeks

Scope of Works

We delivered a full fitout of this future-facing environment, including:

A modular plug-and-play infrastructure supporting 2–6 week brand rotations
Over 3,000 LED screens and 400m² of Micro LED displays across walls, ceilings, and columns
Installation of 50km+ of CAT6 cabling and over 500 smart data points
Construction of a striking 6-metre-high glazed shopfront maximising visibility from Oxford Street
Full integration of interactive AV systems, lighting, and phygital technologies including QR scanning and AR tools
Advanced analytics systems featuring:
- External and internal camera networks to monitor street footfall, car traffic, and store entry
- A door counter capable of identifying group size and gender
- LiDAR camera systems to track individual journeys through the space and generate dwell-time heatmaps by zone

This digital infrastructure enables brands to access real-time behavioural insights, optimise activations, and enhance customer engagement through data-led decision-making.

Client

Future Stores

Scope of work

Retail

Timeline

17 Weeks

Challenges

Logistics & Coordination: Delivering a high-spec, fully tech-integrated retail space within a tight timeframe and high-traffic urban location
Complex Technology Infrastructure: Coordinating across multiple trades and specialists to install digital infrastructure that was both robust and adaptable for frequent brand turnovers
Future-Proof Flexibility: Ensuring the entire space could be reconfigured every 2–6 weeks with zero material waste and minimal downtime

Key Results

A Retail First: Created a space that redefined the possibilities of pop-up retail—merging storytelling, technology, and commerce
Unparalleled Brand Engagement: Intel recorded 39,000+ visitors and over 5.2 million social media impressions during their activation
Circular & Sustainable Design: Delivered a modular, reconfigurable space with minimal environmental impact between activations
High Visibility, High Impact: Located on Oxford Street, the project offers brands unrivalled exposure and a fully immersive environment to connect with audiences emotionally and experientially

Quote

“Working with Powells on Future Stores was seamless from day one. They grasped the complexity of the build - from advanced tech integration to high-footfall durability - and delivered with precision, adaptability, and genuine care. The result is a space built to shift the dial on what retail can be.”