Transforming a historic building into a modern flagship required precision, planning, and collaboration. The integration of the new mezzanine within the existing structure was a technically complex process. Powells worked closely with the landlord, the client’s structural engineers, and our mezzanine supplier to ensure every structural, architectural, and aesthetic detail was delivered to the highest standard - without compromise to programme or budget.
Delivered on programme and within budget
A sophisticated new retail space that aligns with Abercrombie & Fitch’s global identity
Seamless fusion of heritage and modern design, revitalising a storied Kensington address
Enhanced brand visibility on one of London’s most prominent shopping streets
Contributed to the continued transformation of Kensington High Street into a destination for world-class retail experiences.
Our relationship with A&F Co. spans several years and multiple locations, including:
Our first collaboration: major re-fit of the Hollister store at Westfield Stratford City in 2018
UK-wide delivery of fit-out, re-fit and strip-out projects at locations including: Regent Street, Carnaby Street, Savile Row, Battersea Power Station, The Bullring, Saint James Edinburgh, Cabot Circus, Liverpool One, Trafford Centre, Brent Cross, Westfield White City, Meadowhall, West Quay, St David’s 2 — and many more
We have successfully delivered projects for all A&F Co. brands: Abercrombie & Fitch, Abercrombie Kids, Hollister, and Gilly Hicks
Powells delivered the UK’s first prototype dual-brand store at Westfield White City, incorporating both Hollister and Gilly Hicks with separate shopfronts and new interactive video technology — the first of its kind in Europe
