Delivered in collaboration with MGPM and Corporate Architecture Limited, this innovative project has redefined the retail experience on Oxford Street, London. Future Stores is designed as a groundbreaking immersive retail platform, showcasing the future of how brands can engage with their customers in dynamic and interactive ways.

This achievement is the result of a true team effort. We are grateful to everyone involved in bringing the project to life and to our partners for their expertise and collaboration throughout the journey.

The Creative Retail Awards celebrate innovation, design, and excellence across the retail industry. To be recognised alongside such inspiring work from across the sector is an honour, and we extend our congratulations to the other winners and shortlisted projects from this year’s event.

Future Stores is now open on Oxford Street, offering visitors the chance to experience this unique concept first-hand.