We were delighted to be awarded the construction and fit out for fashion designer Alexander Wang’s London flagship store in Albemarle Street. The design allowed for the structural elements to be retained and highlighted using new surface treatments, across this 625 m² store on three levels; basement, ground and first floor.
Columns arranged in a grid were wrapped with silver travertine stone, while beams and wall niches were coated in matt black recycled rubber. A sculptured staircase encased in black rubber risers through the building to connect all three levels, with steps made from dark grey concrete and a handrail in embossed stingray leather.
On the ground floor, display fixtures and horizontal surfaces were covered in grey suede, while the walls and ceiling were finished in a light grey Venetian plaster. The upper floor houses the women’s ‘Ready-To-Wear’ and ‘T by Alexander Wang’ collections, in a layout where pure wool was set into the resin finished concrete floor. On this floor and the basement level, chromed metal tubes housing LED lighting hang from the ceiling forming an illuminated clothes rail feature.
Throughout the store a black rubber-effect metal coating was used across all the cabinetry, creating curved edges around freestanding tiered display stands. The main fitting rooms were lined with ivory-coloured suede and incorporated tubular chrome mirrors with built in LED lighting.
Alexander Wang set out to create a look to reflect the dark minimal aesthetic of the Belgian architect and interior designer Vincent Van Duysen. Vincent said: “The essence of the London store reflects a coherent synergy between Alex and myself and creates a space that refers to both modern and classic archetypes.”