German sportswear giant Adidas’ new global flagship site, situated in London’s iconic Oxford Street, was undertaken by Powells in mid-June 2019. This was a huge project with a floor area of over 4,700 m² (50,600 sq.ft) over 5 floors and a time-frame of only 17 weeks to complete. As a bare concrete shell, the remit was to deliver the build and full coordination of all finishes, including the digital package, which we successfully completed two days early for the highly anticipated grand opening on the 25th October.
Powells Contracts Director Mark Higgins said: “This innovative store has raised the bar for the full retail experience with over 100 digital touch points, including cutting edge Fitting Rooms, allowing the consumer to select and order apparel from the comfort of their cubicle.
“It was a fantastic project to be involved in, working with an such an iconic brand; this is something we are very proud of and look forward to building on our relationship.”