Abercrombie & Fitch

Abercrombie & Fitch, along with its sub-brands Abercrombie Kids, Hollister Co and Gilly Hicks, have partnered with us on numerous occasions in recent times to deliver store fit outs for their ever-changing brand identity, as they look to keep on-trend with the latest fashion and consumer trends. They remain one of our biggest clients, having fitted out several stores for the fashion retailer across the UK and Ireland, most notably in Manchester’s Trafford Centre and London’s two Westfield shopping centres in Shepherds Bush and Stratford.

One of our most challenging projects to date with the clothing icon was the fit out of a Hollister/Gilly Hicks combination store in Westfield, Shepherds Bush where in 2019 we were tasked with the build of a concept store to celebrate a new re-branding campaign. With a view to roll out the new concept across all Hollister locations should it prove successful, the Powells team had to ensure the programme was met with precision whilst delivering an impressive finish to the fit out. The client’s ambitious vision for the store coupled with the logistical challenges of working in a large shopping mall, with many restrictions and policies to adhere to, made the exceptional finish we delivered to this store all the more praiseworthy. The result is a Hollister with a much more open feel in comparison to older units, and as you walk through the store it continues to impress with the level of interactive digital interfacing, large open plan areas and eye-catching feature lighting displays.

Jim Coughlin, Senior Director of Store Planning and Construction at A&F commended Powells saying: “Throughout the course of construction, Powells employees displayed a high level of professionalism, dedication, and commitment to quality… I would confidently recommend Powells for any future retail construction projects in the UK.”