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Adidas & Powells Re-Imagines The Retail Experience

24 October 2019

What an amazing journey we have been on! After 17 weeks of round the clock work, German sportswear giant adidas’ flagship retail store finally opened its doors today in London’s iconic Oxford Street, and what a store it is.

The store boasts over 100 digital touchpoints and original commissions from London artists running through the building. There’re also several unique shopping experiences throughout such as the Running Lab and Sneaker Service. All of this was achieved with the entire shop 100% powered by green energy, making this cutting-edge new flagship store truly a celebration of innovation and the city which it lies.

Roland Auschel, adidas executive board member had to say about the store: “We’re confident with the new adidas LDN store we have created an unrivalled experience for shoppers. As our most digital store ever, it’s a hub of creativity and innovation for the city. It’s the very best expression of our brand all in one amazing blockbuster destination.”

Covering over 50,600 sq. ft across five floors, it was an ambitious time-frame to create such a unique store. As a bare concrete shell, Powells’ assignment as main contractor was to deliver the build and full installation of all finishes, including the digital package.

The store was successfully completed two days early for the highly anticipated grand opening on the 25th October. Guests on the day included names such as super model Jourdan Dunn and Olympians Tom Daley and Max Whitlock, amongst a host of other sports stars. The event culminated in a performance by hip-hop group Run-D.M.C to see out the celebrations.

Looking Back

Contracts Director Mark Higgins summed up the project by saying: “It was a fantastic project to be involved in. Working with an such an iconic brand is something we are very proud of. We look forward to building on our relationship and exciting opportunities in the future.”

He added: “We could not have asked more of our staff. Not only on site but also in the head office giving back up and support. Thanks to everybody who helped make this possible.”

Click here to watch our incredible Store Journey video and immerse yourself in the innovation that adidas and Powells have created.

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